Copywriting
Urban Threads: email copy
Feb 3, 2025
Project briefing
Conceptual Client: UrbanThreads
Industry: Sustainable urban fashion e-commerce.
Email objective: Welcome new subscribers and present the brand, highlighting its values of sustainability and unique style. Include a CTA to visit the online store and enjoy a 10% discount on the first purchase.
Target audience: Young people aged 20 to 35, interested in fashion, but also aware of environmental impact. They value authenticity, urban style, and ethical practices.
Tone: Approachable, fresh, and with a touch of rebellion, while always maintaining a positive message.
Key points to include:
A warm and authentic welcome.
Brief introduction about the brand (Urban, sustainable fashion with attitude).
Mention of the 50% discount on the first purchase.
Call to action: “Discover your next look” or something along those lines.
Format: Brief, direct, easy-to-read email.
Subject
Surprise for being awesome: 50% OFF on your first purchase 😉👍 #urbanthreads
Body
Thank you for subscribing to our newsletter!
At the UrbanThreads team, we are super happy that you are getting to know us for many reasons.
We create clothes with attitude, awareness, and a whole lot of ❤️.
We use techniques and materials that are 100% eco-friendly.
We love that you look and feel good in what we make! 😊
That’s why we want to welcome you with a great gift! 🙈
Enter the code IMURBAN on your first purchase and receive a 50% discount on your total order!
Discover your look now by clicking here!
#sustainablycool
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